Carl Pry
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Vice President and Compliance Manager for a large financial institution in Ohio. Through his working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at dozens of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
Tuesday, August 17th, 2010
1:30 pm
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3:30 pm CT
With everything else going on in the financial services industry, more than ever it is important that your advertising and marketing efforts are effective. Regulator and examiner attention to your advertising and marketing efforts is at an all-time high. There are many new requirements (especially in lending), but advertising is being looked at in a different way than before. In the rush to attract new business and keep the clients you have, compliance requirements can be easily be missed or ignored. Is your marketing department communicating with your compliance staff?
This session will help. What can you say in advertisements? What do you have to say? What can you not say? There are many different sets of rules that govern these questions, and more are on the way. How about your promotional efforts - contacting prospects and customers to let them know what you have available? As the compliance environment changes and becomes more complex, you have to stay on top of all the rules and regulations. This session can help.
Covered Topics Include:
- New Regulatory Focus: Increased attention to unfair and deceptive acts and practices (UDAP) - how can you stay clear of trouble? Don't miss the forest for the trees
- Newer loan advertising rules under Reg. Z for both mortgage loans and open-end plans from the Credit CARD Act
- New rules under the Credit CARD Act - applies to more products than just credit cards, by the way
- Consumer deposit products in Truth in Savings
- Existing rules for consumer loan products in Regulation Z
- Fair lending when marketing lending products
- "Equal Housing Lender" statement and the logo - when must these be used?
- Advertising over the Internet and social media - different standards?
- Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), Junk Fax, and CAN-SPAM
- Privacy implications - sharing information under Privacy regulations and FCRA
- Promotions - drawings, giveaways, bonuses, etc.
- Tax implications, and what not to say when talking about tax breaks
- And more
Frequent question and answer sessions throughout this presentation.
Who Should Attend?
This session would be useful to anyone involved in the development and marketing of your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
