Smart Social Media

"One simple post can destroy years of building trust and goodwill!"

The increased use of social media presents challenges for financial institutions. Chief among them:

  1. To have a social media presence that conveys the proper branding to the public.
  2. To have in place for employees appropriate guidelines that are legal and protect the company from potential disaster.

In this basic level class, we will review social media channels and trends, give specific suggestions for updating and content, and touch on how to set internal guidelines for staff. We'll also review how to handle negative press and information. This class is designed for institutions with little or no social media experience.

Covered Topics

  • Social Media Streams
  • Choosing the Best Streams
  • Update Suggestions
  • Internal Guidelines
  • What To Do When Things Go Wrong

Please note that while legal issues are addressed in passing, your local laws take precedence.

Who Should Attend?

HR and PR staff, as well as managers of all levels at financial institutions that are newer to Social Media.

"I attended an underwriter's bootcamp training with JT many years ago (2007 or 2008) that was so informative and engaging, so I was excited to attend this webinar - and he didn't disappoint! I'm in a newly-created Communications Specialist position at my institution, and JT covered ALL of the bases (and more) that I hoped for!" -- Janice Kelley, SVP Director of HR, Windsor Federal Savings