Driving Results with Your Bank's Data

As the race for core customers, core deposits and expanded customer relationships intensifies, it is imperative to have your financial institution positioned for growth. In the age of analytics and informed decision-making, financial institutions have a largely untapped source of internal data. We know where our current customers live and operate their businesses, and we have access to internal product and service utilization. Given this wealth of information, why aren’t more organizations utilizing it to improve results? During this session, we will explore specific and actionable strategies to use internal data to: (1) grow core customers, (2) increase core deposits and (3) deepen customer relationships.

Covered Topics

  • Understand how a financial institution’s current retail and business customer data can be utilized to grow core customers
  • Identify internal opportunities to increase core deposits, fee income and product utilization
  • Discuss specific strategies to enhance internal execution with customers and prospects
  • Review how big data can be deployed to target prospective customers

Who Should Attend?

This session is specifically geared for Senior Management, Marketing Executives, Retail Banking Executives and Operations Executives.